akashnil3233 tarafıdan Mar 14, 2024 7:33:27 GMT 3 açıldı
The looks for information about a product online. Moreover thanks to the widespread adoption of ecommerce buyers began to compare their user experience in the BC and BB segments. Often this comparison ends not in favor of BB according to The future shopping report from Wunderman Thompson of respondents are not satisfied with the purchasing process on BB platforms. The recently published Ease of Online Stores Rating also showed that from a UX point of view the purchasing process in most domestic online stores is still difficult to call optimal.
The study provides a breakdown of the results and provides checklists CN Numbers for evaluating similar sites that allow you to improve your performance some of the advice is also applicable in BB. We recommend you read it. What are BB clients unhappy with They are annoyed by both the global inconvenience and speed of making a purchase and local nuances in the form of the inability to compare products and inconvenient search. Simple convenient understandable transparent fast personalized and with a quality of customer service above satisfactory this is how they want the purchasing process to be. Case Updating the website of a manufacturer of finishing materials why it is worth considering user experience on marketplaces.
In our experience the following are important for BB clients transparency of pricing and terms of purchase including possible returns delivery and logistics nuances description and visualization of goods reviews from other customers the ability to quickly search for products and the presence of intelligent tips a filter system that takes into account all product characteristics autofill with product recommendations search for synonymous queries the ability to compare products knowledge base and FAQ frequently asked questions image An example of such a knowledge base. Source availability of additional selection services. planners Or configurators. Source personalization from filtering products according to clear and relevant criteria to the ability to.
The study provides a breakdown of the results and provides checklists CN Numbers for evaluating similar sites that allow you to improve your performance some of the advice is also applicable in BB. We recommend you read it. What are BB clients unhappy with They are annoyed by both the global inconvenience and speed of making a purchase and local nuances in the form of the inability to compare products and inconvenient search. Simple convenient understandable transparent fast personalized and with a quality of customer service above satisfactory this is how they want the purchasing process to be. Case Updating the website of a manufacturer of finishing materials why it is worth considering user experience on marketplaces.
In our experience the following are important for BB clients transparency of pricing and terms of purchase including possible returns delivery and logistics nuances description and visualization of goods reviews from other customers the ability to quickly search for products and the presence of intelligent tips a filter system that takes into account all product characteristics autofill with product recommendations search for synonymous queries the ability to compare products knowledge base and FAQ frequently asked questions image An example of such a knowledge base. Source availability of additional selection services. planners Or configurators. Source personalization from filtering products according to clear and relevant criteria to the ability to.